So, you’re searching for the perfect PPC agency to take your Amazon game to the next level. But hold up—not all agencies are created equal. In fact, there are some pretty big red flags you’ll want to watch out for to avoid ending up with a subpar agency that could do more harm than good. Let’s go through some key warning signs to watch for when vetting potential Amazon PPC agencies.
Lack of Experience or Expertise
First things first, let’s talk about experience. You wouldn’t trust a rookie quarterback to lead your team to the Super Bowl, would you? The same goes for PPC agencies. Look for agencies with a proven track record and extensive experience in Amazon PPC advertising. Red flags to watch for include limited industry knowledge, lack of case studies showcasing past successes, or a team that seems green around the gills.
Poor Communication and Responsiveness
Communication is key in any relationship – including the one you have with your PPC agency. If they’re slow to respond to your emails, vague in their answers, or just plain MIA, that’s a big red flag. You want an agency that’s responsive, transparent, and easy to work with. After all, you’re trusting them with your hard-earned cash – you deserve to know what’s going on every step of the way. For example, excellent communication is something that the AMZPPC team is renowned for. Check out their website to read more about their services.
Overpromising Results or Guarantees
Here’s the thing – nobody can guarantee success in the world of Amazon PPC advertising. It’s just not possible. So if an agency is promising you the moon and stars, proceed with caution. Look for red flags like exaggerated claims, unrealistic guarantees, or a reluctance to discuss potential challenges and setbacks. Remember, honesty is always the best policy.
How to Ensure You Are Happy with the Cost of an Amazon PPC Agency
Are you worried about the price of hiring an Amazon PPC agency? This is understandable since it can be a huge move for small businesses. However, it’s not one that you have to deem unrealistic. When you choose an experienced agency, you enjoy more sales. Consequently, you can end up getting back more than you’re putting in the pot when it comes to money. You can also use some tactics to get the best price and keep costs down. Let’s take a look at what you can do during the hiring process.
Always Get a Quote
Hiring on a whim is never recommended. While you might be desperate to improve sales and reach your business goals, you’ve got to take your time researching a skilled Amazon PPC agency to hire. Otherwise, you could end up wasting your money and having to start the search all over again.
First, make sure you gather quotes from different agencies. You should explain your goals and what you’re looking for, as well as a budget you have in mind. You can find out the cost and what’s involved in the services.
Prepare to Negotiate
Remember that every business is going to get a personal quote. This often means there’s wiggle room when it comes to price. You have to use this to your advantage. While you want to share your budge with the Amazon PPC agency, you also want to negotiate and not settle for the first price they offer. Be ready to negotiate, which can help to bring your price down.
It’s also a good idea to choose a short contract to begin with. Even when you discover the best PPC agency in the UK, you still don’t know them enough to sign a long-term contract.
Remember the Savings
It’s easy to get fixated on the price in front of you without thinking about what you’re saving. Outsourcing and using the services of an Amazon PPC agency offers you a cost-effective way to achieve your business goals. You don’t have the costly and time-consuming hiring process to deal with, you don’t have to onboard and pay professionals’ salaries, and there are no ongoing expenses like training to worry about. You’re saving your business thousands.
Therefore, always take time to reflect and realise that using the services of an Amazon PPC agency is way more affordable when you need professional assistance with campaigns. It costs an average of £3,000 to hire a new employee, along with salaries of around £49,000 to £54,000 for Amazon advertising experts. Then, it’s around £2,000 to train each employee and the expenses involved in relevant software and equipment for the job.
Conclusion
And there you have it – your guide to spotting red flags when vetting potential Amazon PPC agencies. Remember, choosing the right agency is a big decision – don’t rush it. Take your time, do your research, and trust your instincts. With the right agency by your side, there’s no limit to what you can achieve on Amazon.
